Tip Tuesday - Navigation

Website Launch Checklist – Week 4 – Navigation

In our fourth week of our mini-checklists designed to help website developers and do-it-yourself website-operators, we are going to focus on your links and navigation.

#35: Navigation is User Friendly and Logical

This is really important — how you implement your navigation can be critical to the success of your website.  Are your menus organized into logical “silos”?  Are your most important areas of your website available in the most prominent menu?  You don’t need to put every link to your website in the top menu.  If you don’t have enough room in the top menu for all pages, consider putting secondary pages down within the footer, such as your “About”, “Contact”, “FAQs” and “Privacy Policy” pages.

#34: Hamburger (Mobile) Menu Available

Over 50% of searches in Google are now performed on mobile devices.  Even if you are not yet getting the same % of visitors to your site by those on mobile devices, you absolutely need to be putting this segment of users in the forefront of your mind.  You must have your site set up to be displayed responsively, but with that you also need to make sure your primary navigation menu adapts to become the now ubiquitous “Hamburger” menu, that mobile users and millennials expect.

#33: Call-to-Action Buttons Where Appropriate

Your visitors will respond to sections of your website that are highlighted with call-to-actions: areas where a clear statement about a need that user may have, or a service that you provide, with an associated button that asks the user to “click to learn more”, or “sign up”.  Use these areas where appropriate.

#32: Social Media Buttons Linked Properly

Many websites come with social media buttons already in place.  You should make sure that you have checked that those buttons link to your social media profile page for each of those platforms, rather than to another placeholder page.  Showing that you’re active on social media will help to show your visitors that you are more than just an anonymous web site.

#31: Check for Broken Links

One of the worst things that you can do for your reputation is to have broken links on your website — it can leave your visitors with a bad feeling.  Having broken links, which is a very simple task to solve, makes visitors feel as though you don’t invest your time in your website, and may not be trustworthy.

Stay tuned for more tips in the coming weeks!