In our second week of our mini-checklists designed to help website developers and do-it-yourself website-operators, we are going to focus on standard content.
#45: “About Us” Page
If you don’t have a great “About Us” page, why should your visitors deal with you, or purchase your item, or use your service? The “About Us” page should be considered a sales page, telling your visitors what it is that you do for them, and why working with you will make their lives better.
#44: “Contact Us” Page or Contact Form
Many visitors will not work with a company if there is no way to get in touch with someone. You absolutely must provide a means for contacting you, at the very least a contact from (either on your home page, or on a “Contact Us” page). An email, mailing address, as well as a phone number are all great options. The more ways to contact you, the more your visitors are going to feel confident about dealing with you.
#42: A Working “404” Page
Different from a server-default “Page Can Not Be Found” page, you should have a working 404 page which displays a list of optional other pages, in the event that the visitor came to a page that doesn’t exist. If you don’t have one of these pages, it is seen as unprofessional. By using a proper 404 page, you are using an “oops” to turn it into a possible “success” by giving the end user options.
#41: (Optional) “Blog” Set Up
Not all websites lend themselves to using a blog. However, if you are into sales, services, or any time of website that may have content that can be shared, it is vitally important that you set up a blog so that you can engage your visitors with helpful information and news on a regular basis. Do not discount having a blog!! Having regular, meaningful content posted to your website, that is then later re-syndicated to your other social media channels, is incredibly important to your success when it comes to engaging your community.
Stay tuned for more tips in the coming weeks!