In our first week of our mini-checklists designed to help website developers and do-it-yourself website-operators, we are going to focus on the foundation.
#50: Mobile Responsive Framework Used
If your website is not using a mobile responsive framework such as Bootstrap, you might as well not move any further. This is THE most important step, which is why we put it at the top of the list (counting down to your launch from 50 to 1). In the end, the least important item should be the very last task.
If you don’t have a mobile responsive framework website design, you can find a large selection to choose from in our catalog.
If you don’t use a mobile responsive framework, you will not only be missing out on having a great looking website for mobile users, but also Google will give your website less accreditation in that they will not be serving it in their search results.
#49: Meta Descriptions Set Up
Make sure you go through every single web page in your site make sure there is a thoughtful meta-description set up. This is what is displayed to the person searching in the search engines when the are served results for their query. The Meta Description needs to be set up for all pages, and there should not be any duplicates.
#48: Check Spelling, Grammar, Punctuation
Believe it or not, the AI in the search algorithms can determine if there are spelling mistakes. It is one of those “check marks” that you have to focus on, not just for Google, but also for your visitors. If a visitor sees a spelling mistake, they may discount you as being an unprofessional organization.
This is terribly important. You need to make sure all of your coding validates. Use the W3C validator rather than any built in to your website editor (Dreamweaver or Expression Web) as those tools are often out of date.
#46: Semantically Correct HTML Tags Used
This is a great article from HTML5Doctor.com which talks about when to use a NAV, ARTICLE, or any of the other HTML5 tags. We try to use the most appropriate tags already in our HTML5 mobile responsive templates, however when you are adding your own content, you should be aware of what tag should be used where.
Stay tuned for more checklist items in the coming weeks!