“I am a small business person, and I need a website, but I have no idea where to start”. If this is you, then this small business person’s website cheat sheet is for you.
The first step in dealing with a problem is admitting you have a problem. So admit it, you don’t know how to even begin setting up a website. It’s nothing to be ashamed of. I personally have no clue how to change the oil in my vehicle — I just take it to someone who does.
So, in the first part of this little cheat sheet, we’ll need to determine what is more important to you: time or money. It might be worth your while to review our essential guide for those who have never had a website.
We also wrote a checklist for first time website owners which covers a lot of detail about what you need to know before you begin.
Doing It Yourself
Will take some time but will save some money.
Yes, doing it yourself will save you cash in the short term. It will involve learning some skills, so that you can manage your site moving forward. It isn’t rocket science (neither is changing the oil in your vehicle) but it does take time to learn how to do it.
And if saving money is more important than saving time, at this point, then this is definitely the way to go.
In this article that we wrote last week, we described how much it will probably cost to get a website done. Your costs can run anywhere from around $100 by doing it yourself, all the way up to $10,000 if you hire someone. Depending upon what your budget is, you can maybe do a mix of both.
So, if doing it yourself, you’re likely going to want to go with the WordPress CMS platform, as we discussed in our essential checklist for new website owners. In that case, you’ll need to find yourself WordPress website hosting.
Then, go and find yourself a wordpress theme that will set your website apart from the rest. We have a catalog of nearly 70 designs to choose from at i3dthemes. There are other sources as well at TemplateMonster and ThemeForest that may also fit the bill.
Follow the instructions provided with the theme and hosting to get WordPress set up, and you’ll be on your way to
changing the oil setting up your website in no time.
Will get done fast but will cost some money.
As it goes when you don’t yet have skills to do a particular task (or don’t want to spend the time to gain them), you hire someone.
Finding someone trusted to help you can sometimes be difficult. I wrote about this in my essential guide for first time website operators. In that guide I write about how to find a qualified web developer, and then what questions to ask them in the interview.
To summarize, you need to:
Look locally in your yellow pages or google “web developers in [your town and state/province]”. Find three that:
- Have a Facebook Page and are they active and engaged on it.
- Have a Twitter profiles and are they active and engaged on it.
- Have a Blog where they are sharing information, regularly.
- Have a kick-ass website themselves, that is mobile responsive (check it on your phone!)
- Have a portfolio of equally kick-ass sites they have done
And then interview each of those individuals.
Many web developers will offer you a fairly vanilla design to begin with, if you’re on a bit of a budget. If, however, you want your website to look unique, like one of the designs in our catalog, you can give us a call at 1-866-943-5733 and we can set you up with a quote for a website that will set you apart from your competition.