We get asked regularly whether someone should continue to use a website editor such as Dreamweaver or Expression Web to build their website, or switch to a CMS platform such as WordPress.
Many website operators who have been used to using a traditional website editor have heard of “that WordPress thing”, but often do not have any idea what it is, and feel that the effort involved in learning something new outweighs any possible benefit.
We’re can all be reluctant to change when we don’t understand that which is unknown to us — it is the primal battle that powers fear. Or rather, that fear powers.
When it comes to WordPress, if you can understand three key benefits that it brings to the table, you may realize that there is nothing to fear. In fact, you will become empowered.
Reason #1: C is for Content (no, not for Cookie)
If any of you recall Cookie Monster’s from Sesame Street, this headline is sung to the tune of his “C is for Cookie” song. In our version of the song, “C is for Content”, and this probably one of the best parts of WordPress.
You see, with WordPress, your primary focus is just the content. Once you have the site set up with global elements, and one-time-setup widgets, your focus should be entirely on managing your content. And WordPress makes that easy.
What I mean by this is that WordPress focuses on you editing and managing the Pages, the Posts, and any Comments you get on those pages or posts. You’ve heard the saying that “Content is King” — it truly is. With WordPress, adding a new page or a new blog post can be done in seconds. The complexity to adding a new page, and making sure it is tuned for the best search key-phrase is minimized by the interface that WordPress provides.
Reason #2: It’s Extendable
This part is key — there are nearly 50,000 plugins available to extend the functionality of the WordPress platform, that can each be installed in under a minute right through the WordPress dashboard.
It really has never been easier to add additional functionality to your website.
Many of the Plugins are free and/or have a premium upgrade path. In many cases there are free options — remember, you often get what you pay for — and also “freemium” plugins where you get a limited set of features for free, and then you can optionally pay for more advanced or premium features.
Reason #3: Switching your Look & Feel is Easy
This is really the cool part about WordPress. Because your content is stored within a database, you can apply a different “theme” (or skin), to your site just as easily as clicking a button. Granted many themes have specialized widgets that help with the display of advanced web components, such as Sliders, Info Boxes, and Animations, still switching a theme in WordPress takes considerably less time than it takes to do a traditional “content transfer” from one website template to another.
Being able to change your look and feel with the click of a button and a few updates to specific components allows you the freedom to keep your website current without having to invest a lot of effort in the process.
Knowledge is Power
So, the next time you need to do a major upgrade to your website, if you’re current site is using a traditional website template, consider WordPress instead.
Being able to focus on what’s important, the content in your site, as well as adding functionality on the fly, or changing the look of your site in the future, all puts the control of managing your site back into your own hands.