The one website optimization technique that could be dramatically speed up your website.

We all want a fast website.  Well, not just fast, but BLAZING fast.

And there are hundreds, if not thousands of tips and tricks available to slog through to try to get your website to score better with the likes of Google PageSpeed Insights.

In fact, there’s so much information out there, it can be both overwhelming and confusing to determine what is right, and what is easy to implement.

But listen up, I can save you a little bit of time here just telling you this one technique that can dramatically speed up your website.

It should be no surprise that the number of images, the quality of your images, and the size (width x height) of your images impacts the load time of your web pages.

Compare an un-optimized website that uses the following set of images:

  • 8 x 1600×1200 JPG files for the slider with a total size of about 3.9MB
  • 12 x assortedly  sized JPG files for a secondary info box carousel for a total size of about 9.9MB
  • 15 x assortedly sized JPG images for a testimonial rotator, for a total size of about 2.9MB
  • 6 x 280×200 JPG assorted images, for a total of  340KB

That totals a staggering 17MB of images for a single page load!  This particular page scored 0/100 with Google PageSpeed because it was so image heavy.

But, once sized to the dimensions they needed to be, and then optimized, the total was reduced down to under 2.5MB.  That’s a reduction of 85%!

It also resulted, with a few other updates to the web page using our Accelerator website plugin that targets a number of other techniques designed to speed up a web pages, in a 97/100 Google PageSpeed score.

So, if you want to significantly speed up your web pages, focus FIRST on sizing your images appropriately, and then optimizing them.

One of the best online image optimization tools available is TinyPNG.  We use the TinyPNG in our Accelerator website plugin, however you can also use the TinyPNG to manually optimize your own images.